Founded in 2000 by British husband-and-wife team, Trevor and Julia Cash, Mad Beauty celebrates its silver anniversary this year. The award-winning brand gets its name from a mash-up of the Cash’s former professions respectively. He was in music and audio distribution (Mad) and she has an extensive background in beauty therapy and consulting (Beauty). Hence the name Mad Beauty was born.
It all started on a trip to New York where the Cash’s conceptualized and put into motion the idea of importing color-changing nail polishes that were manufactured in the US to professional salons in the UK. Built on the foundation of mutual support and determination, creativity and imagination, innovation and quality, they have since grown the brand which is now available in more than 40 countries globally.
In 2015, Mad Beauty teamed with market-leading licensors for the first time to launch its ‘Never Too Late For’ line of Kellogg’s themed vintage products. The line was an instant success, and it wasn’t long before Disney, Warner Brothers and others came knocking. They have become one of the leaders in design led cosmetics by creating a wide range of self-care products that are novel, fun and nostalgic all at the same time. These unique and playful products are super-giftable, whether for a special child, a super-fan, a serious collector or for just the inner child that lives in all of us. They allow beauty lovers worldwide to celebrate their favorite brands, reminisce and express themselves.
The products themselves are often themed around popular franchises like Disney and Warner Brothers and many are inspired by movies and TV shows such as Star Wars and Friends. They incorporate characters, quotes and imagery that are instantly recognizable from each collection.
Based just outside London, the Mad Beauty studio is a bustling hub of in-house designers, developers and technicians who combine expert industry knowledge with a boundless creative spirit to produce feel-good, real-good bath, body and beauty products. Their commitment to excellence and attention to detail ensures that they always deliver on smiles without compromising on quality and efficacy. Mad Beauty’s workplace environment and relationships with customers is based on respect and built on the foundation of inclusivity, integrity, authenticity, reliability and trust.
You can feel good purchasing Mad Beauty products knowing they are cruelty-free and never test on animals. They are also striving to limit their environmental impact by reducing overall packaging, removing all plastic from secondary packaging and using recyclable componentry wherever possible.
Below is a small sample of some of the feel-good self-care gifting experiences that Mad Beauty has to offer.
For the Disney Devotee
Add a little Disney magic to your bathroom with the Minnie Bow Magic Body and Hand Wash. This pump action bottle is instantly recognizable as the shape of everyone’s favorite mouse, Minnie! The black and gold combination adds a stylish touch of elegance to any room while the delicate aroma of peony and cherry blossom make the cleansing experience a pampering indulgence.
This lotion is perfect for those looking to soothe rough, dehydrated skin during colder months. Whether you’re gifting it or treating yourself, Crème de Corps is a luxurious solution for keeping skin smooth and nourished.
From one of the most iconic scenes in Disney history comes this Lady & the Tramp Lip Balm Duo. This set includes two portable pots shaped in great detail and vibrant color like the wine bottle candle and the plate of spaghetti from the memorable scene. Keep your pucker hydrated and conditioned with this adorable set that is infused with sweet strawberry and vanilla scents.
Use the built-in, wooden honey dipper lid to drizzle a little Winnie the Pooh Bubble Bath from the honeycomb shaped bottle into a warm bath to evoke warm feelings of nostalgia. Relax in the indulgent rich texture and fragrant wildflower scent as your mind drifts off into storybook comfort.
Take the purrfect cat nap wearing this whimsical sleep mask inspired by the character Marie in Disney’s The Aristocats complete with her white fur and pink bow. The Disney Marie Sleep Mask features a plush fabric and elastic headband to ensure total comfort and perfect fit while completely blacking out the world for a restful and restorative night’s sleep.
For the Star Wars Obsessed
May the force be with you as you wear this Darth Vader Lip Balm. Expertly crafted to resemble the Star Wars villain, this portable pot features a shiny black exterior with a top opening that reveals the conditioning balm inside. Leaves lips soft and hydrated with a sweet vanilla fragrance that’s a must-have for all Star Wars fans.
The force is certainly with Grogu, the Baby Yoda character who made his first appearance in the Disney+ Star Wars spinoff series The Mandalorian. He is also the inspiration for Mad Beauty’s adorable Grogu Lip Balm. Molded in his likeness, the head screws off to access the coconut fragranced lip balm inside. Glides on smoothly to leave lips moisturized and protected.
For the Friends Fanatic
The iconic orange couch at Central Perk that the gang on Friends spent so much time on serves as the inspiration for this sure to be noticed soap dish. One of the most recognizable pieces of furniture in TV history, the couch shaped dish comes with a fragrant cedarwood and lime bar of soap to get you started. After that’s gone, the universally shaped dish will fit virtually any bar soap you choose. The Warner Brothers Friends Sofa Soap makes a great gift for the “friend” in your life.
Mad Beauty
Another Friends themed item featuring the pal’s favorite coffee house is the Warner Brothers Friends Sofa and Cup Lip Balm Duo. One shaped as the famous couch, and the other in the form of a Central Perk take-out coffee cup. Choose between strawberry and vanilla to hydrate your pucker with a yummy layer of protection.
For The Rocky Horror Picture Show Junkie
Get your freak on with this cherry flavored, glitter lip balm inspired by the 1975 cult-classic, musical-horror-comedy film, The Rocky Horror Picture Show. Rocky Horror Show Glitter Lip Balm was created in the likeness of the hedonistic main character, Frank-N-Furter’s perfectly coiffed, juicy red lips. A similar iconic imagery was used on the movie poster to market the film.
Once again showcasing Frank-N-Furter’s crimson red pout is this Rocky Horror Show Lip Kit. “Give yourself over to absolute pleasure” when wearing this perfectly paired duo. The lip liner glides on like velvet and the lipstick provides rich, vivid, moisturizing coverage with a satin finish. Arrives in matchbox style packaging featuring everyone’s favorite “transvestite from transexual Transylvania” that’s perfect for gifting the diehard Rocky Horror fan.
For the Wizard of Oz Enthusiast
Mad Beauty pays homage to one the most famous shoes in cinema history with this Warner Brothers Wizard of Oz Lip Balm. Dorothy’s iconic ruby red slipper is depicted here complete with a sparkling bow. Inside, the sweet cherry scented lip balm keeps your kisser soft and smooth while providing long-lasting hydration with a glossy finish. If ever, oh ever a gift there was for the Wizard of Oz fan in your life, this is one because, because, because, because, because… because of the wonderful things it does!
For the Pride Reveler
With Pride month (June) right around the corner, why not show the proud person in your life a little love with this Rainbox Face Paint? The creative options to express yourself are endless with this vibrant, temporary face and body paint. Perfect for parades, concerts and festivals. Be the center of attention in a bright kaleidoscope of happy rainbow colors.
For questions, concerns, or article ideas, feel free to reach out to our eCosmetics Beauty Editor directly at beauty@ecosmetics.com
