Bolder brows and fuller lashes with Sarah Maxwell Beauty
If you’ve ever looked in the mirror and thought your lashes looked thin, your brows patchy, or that both just needed some serious love, you’re not imagining things. Between overplucking, aging, stress and daily damage, lashes and brows take a hit — and most products out there just cover the problem instead of actually fixing it.
That’s where Sarah Maxwell Beauty comes in. A tightly edited, science-backed lineup built around one belief: great lashes and brows start with what you put on them every single day, not just what you wear on top.
2019A Hollywood lash artist’s pro routine, bottled for everyone
Meet the Founder
Sarah MaxwellThe makeup artist behind Hollywood’s most polished lashes
Sarah Maxwell is a Los Angeles-based makeup artist, lash expert and educator who has been behind some of the most polished red-carpet looks in Hollywood since 2009. In 2019, she bottled the exact routine she used on her A-list clients and made it available to everyone — no 10-step regimens, no overwhelming shelves. Just four products that actually work.
15+Years pro experience
4Hero products
2-3Weeks to results
100%Vegan & cruelty-free
The Daily Lash Ritual
Three Steps, Real Results
Step 1 — Length — A plant-based growth serum that stimulates new hair growth for longer, thicker, darker lashes and brows over time.
Step 2 — Layer — A keratin conditioning treatment that bonds to each hair, repairs damage and doubles as a clear mascara and brow gel.
Step 3 — Lavish — A lightweight sculpting mascara that lifts, defines and nourishes lashes while you wear it.
Bonus — The Brow Mask — A weekly hydrogel treatment that conditions both the brow hair and the skin underneath.
The 4-Product Lineup
Step 1
Sarah Maxwell BeautyLength · Lash & Brow Growth SerumThis is where the magic starts.A plant-based growth serum made with natural extracts clinically shown to stimulate new hair growth and encourage longer, thicker, darker lashes and brows over time. Oil-free, non-greasy and gentle enough for daily use, even on sensitive eyes. The exclusive doe-foot applicator makes precise coverage along the lash line and through the brow effortless.Why You’ll Love ItSix-month supply in every bottleClinically shown to stimulate new hair growthVegan, cruelty-free and paraben-freeSafe for sensitive eyes and lash extensionsShop Length →
Step 2
Sarah Maxwell BeautyLayer · Keratin Lash Conditioning TreatmentThe conditioning step that makes everything else work harder.Once Length does its growth work, Layer seals it all in. This keratin treatment mimics the natural polypeptide chains in your lashes and brows, bonding to rough edges, repairing damage and building real strength from within. Hyaluronic Acid pulls moisture into each strand, Vitamin B5 prevents moisture loss and Wheat Amino Acids fortify hair cells to reduce breakage.Why You’ll Love ItHyaluronic Acid keeps lashes plump and hydratedHighest keratin percentage among similar productsDoubles as a clear mascara and clear brow gelRepairs damage and adds real strengthShop Layer →
Step 3
Sarah Maxwell BeautyLavish · Sculpting Lightweight MascaraThe mascara that takes care of your lashes while you wear it.Most mascaras are heavy, clumpy and leave your lashes worse off after removal. Lavish is different. The lightweight sculpting formula and precision wand separate, define and lift each lash from root to tip without clumping, flaking or smudging. Vitamin E, aloe vera and cocoa butter are built right in, so your lashes are protected and hydrated all day long.Why You’ll Love ItWorks over lash extensions and lash liftsClump-free, smudge-proof, all-day liftNourishes lashes while you wear itVitamin E, aloe vera and cocoa butter formulaShop Lavish →
Bonus
Sarah Maxwell BeautyThe Brow Mask · Star Edition Hydrogel MaskBecause your brows deserve a spa day too.Think of this as the weekly treatment your brows have been asking for. The limited-edition hydrogel mask in the brand’s signature star shape sits over each brow for 15 to 20 minutes, working on the skin underneath, not just the hair on top. Loaded with collagen for firmness, Hyaluronic Acid for moisture and Vitamin B3 to brighten skin and fortify follicles.Why You’ll Love ItLimited-edition star design, gorgeous on your vanityHydrates and conditions both brow hair and skinCollagen, Hyaluronic Acid and Vitamin B3Ready in just 15 to 20 minutesShop The Brow Mask →
How to Use It in Real Life
Four products, however you need them. Here’s how to fit Sarah Maxwell Beauty into the way you actually live:
1
The Daily Ritual
Length, then Layer, then Lavish — every morning, in that order, for full-system results.
2
The Natural Look
Just Length and Layer. Layer doubles as a clear mascara, so it’s all you need for an effortless polished finish.
3
Weekly Brow Treat
The Brow Mask on a slow Sunday evening. 20 minutes for noticeably softer, more hydrated brows.
4
Just Starting Out
Try Length and Layer together for the fastest visible results — usually showing up in 2 to 3 weeks.
The Bottom Line
Sarah Maxwell Beauty delivers exactly what it promises — focused, effective and built for everyday use. Not a trend. Not a gimmick. Just a well-formulated routine created by someone who has spent over a decade making lashes and brows look their absolute best. If you’ve been waiting for a lash and brow lineup that actually treats the hair, not just styles it, this is it.
