Thick, Full, Long & Youthful Hair is HERE

Thick, Full, Long & Youthful Hair is HERE

Healthy Anti-Aging Haircare from Ethica Beauty

Ethica Beauty is a multi-benefit hair care that adapts to individuals’ needs. With a regimen that provides the healthiest hair possible, this luxury line provides for and protects the hair and scalp while promoting thickness, growth, and a youthful appearance with advanced, technology-driven, professional-grade formulations.

About Ethica

Peter Martin founded the Canadian-based brand Ethica Beauty in 2018. The name comes from “ethical,” which is why the haircare line is plant-based, biodegradable, hypoallergenic, cruelty-free, and clean.

After dominating the professional channel of salons, spas, small retail chains, and medical spas, Ethica Beauty is the #1 selling anti-aging haircare line throughout North America.

Ethica Beauty uses Adaptive Smart Technology that adapts to every scalp and haircare need. This means there is no need for different shampoos or conditioners for different scalp and hair types; just one formula works for everyone.

The Science Behind Hair Loss

Ethica’s haircare routine is an anti-aging regimen that promotes healthy hair growth. It increases thickness, elasticity, collagen, keratin, cell turnover, antioxidants, and amino acids’ growth phase.

It also provides scalp and hair balance, hydration, volume, strength, shine, and texture, as well as protects against thinning, frizz, UV rays, color, breakage, shedding, stress, and split ends.

While there is no true cure for hair loss, such as Male Pattern Baldness (MPB), science can seriously slow or reverse the aging or loss of locks in most cases. Just like skincare, starting an anti-aging haircare routine early is the best way to maintain a youthful look. The longer the amount of time a hair follicle has not produced a hair determines the success in returning that follicle to a state of growth.

Women respond better than men to hair anti-aging and hair growth, regardless of what age they are. In most cases, a woman in her 20s or 30s can have fantastic results, while a woman in her 40s or 50s and turn back the clock to have a fuller, more dense hair count and much more youthful-looking hair. Twelve percent of women see thinning between the ages of 20–29, the number jumps to 50 percent of women by age 50.

Men are a little different as they experience MPB due to Dihydrotestosterone (DHT). DHT is a derivative of the male hormone testosterone, and while scientists now believe that it’s not the amount of circulating testosterone that’s the problem for male hair loss, they do theorize it involves the level of DHT binding to receptors in scalp follicles. Therefore, if you have MPB, it is relentless, excels with age, and requires different mechanisms to fight.

Most men start a hair loss routine two to five years after they notice hair loss, and genetics do play a large role, but a stringent regimen can help. Twenty-five percent of men see signs of hair loss before the age of 21 with 66 percent seeing thinning or loss before 35. A staggering 85 percent of all men experience thinning or loss by age 50.

To anti-age or regrow hair, there are four actions required: reduce inflammation, reduce DHT at the follicle, nourish the hair and scalp, and provide growth stimulation.

By revitalizing the follicles, science can cause hair to start growing again while also growing stronger, thicker, and longer. At the start of a regimen, some notice an increase in hair loss, but this can be a good sign. As the follicles are nourished and encouraged to regrow, sometimes the new hair pushes out the old, thinning ones, which can last between two and four weeks.

It’s important to make shampoos and topicals a part of a daily routine. While missing a day or two of treatment won’t reverse the hair loss healing process, a stringent regimen is best for short and long-term success.

Unlike traditional shampoo formulas, Ethica shampoo is engineered for better results the more it’s used. A very irregular routine can lead to some people shedding again due to hormonal fluctuations.

Ethical Haircare

Beyond its anti-aging capabilities, Ethica Beauty aims to provide the solution for the healthiest hair possible. Not only is the plant-based line created without sulfates, parabens, and gluten, but it’s also safe on extensions, chemically colored, permed, and keratin-treated tresses without causing product buildup.

Parabens and chemicals have been used as a preservative and to prevent bacteria growth in beauty and self-care products since the 1950s. In 1930, Procter & Gamble created the first shampoo that used a sulfate base, as sulfates are effective cleansing and foaming agents.

However, sulfates and parabens can cause skin irritation and therefore contribute to hair loss. They have also been linked to causing frizziness, damaging color-treated hair, and creating dry, dull, and brittle strands, which is why Ethica has banned them from its clean beauty lineup.

Ethica Beauty shares the active ingredients it uses and why they are involved to promote transparency. Each addition is backed by clinical studies, as no single ingredient is a perfect solution.

Ethica Beauty’s concentrated formulas are also biodegradable, hypoallergenic, cruelty-free, and PETA Certified.

On top of mindful formulations, Ethic Beauty is also committed to bringing awareness to the Hair To Stay cause. This helps financially challenged cancer patients save their hair by making scalp cooling affordable.

Star Starters

Ethica’s line is ideal for every hair type and texture, but here are some of our favorite products to get you started on your anti-aging regimen.

Anti Aging Stimulating Shampoo

An essential part of your daily care regimen, this coconut-based shampoo provides hair-adapting scalp therapy, anti-aging components, and active stimulators. It uses a balanced blend of biotech and botanicals, providing a professional-level salon shampoo. A concentrated formulation of amino acids, antioxidants, plant extracts, and essential oils protects existing hair while improving density and strengthening the entire cuticle from root to tip, reducing breakage.

Anti Aging Stimulating Conditioner

This hydrating and weightless conditioner nourishes the hair and scalp while maximizing potential hair count. UV, static, dust, contaminant, and dry and cold weather shielding provides an extra layer of protection. It works best with its perfect complement, the Ethica shampoo.

Topical – Ageless

Designed for a women’s estrogen base, this versatile topical covers an incredibly wide array of wants and worries. It’s perfect for women of all ages and stages and is especially great for stress, hormonal, post-natal, and general hair-shedding concerns. This weightless daily leave-in easily adds volume, fullness, lift, and texture for a youthful look.

Topical – Corrective

This lightweight topical is designed for a man’s testosterone base and is incredibly effective for Male Pattern Baldness. For women, it’s also helpful with post-chemo treatment and alopecia. It creates thicker hair and a denser hairline while also increasing shine, texture, and volume.

For questions, concerns, or article ideas, feel free to reach out to our eCosmetics Beauty Editor directly at beauty@ecosmetics.com