Upgrade your skincare to a revolutionary six-minute routine with ease thanks to FOREO’s high-quality facial cleansing, toning, and complexion-improving devices.
Leaders in the beauty industry, FOREO makes self-care simple, easy, and enjoyable. With effective, clinically tested skincare devices and a customer-centric mindset, FOREO products minimize the time needed during a skincare routine, help skincare products work more efficiently, and create noticeable results for bright, healthy, youthful complexions.
FOREO was founded in 2013 by Filip Sedic. Sedic, a designer and innovator, had previously worked in the tech industry and had a passion for creating high-tech, user-friendly products that could improve people’s lives. He saw an opportunity to bring the latest technology to the beauty industry and create a new standard for skincare devices.
Inspired by Queen’s legendary song “Heaven For Everyone,” Sedic named his new company FOREO, as in “FOR EveryOne.”
While the brand started in Sweden with the world’s first soft silicone facial cleansing brush LUNA, which launched a decade ago, it quickly gained popularity among beauty enthusiasts. FOREO’s mission was to create a new generation of skincare products that were not only effective, but innovative and enjoyable to use.
“We are always looking for things that can have a substantial impact, and asking which innovations can improve people’s lives in the most significant way,” Sedic says. “We are playing with a whole range of different things that we believe can have a monumental impact.”
Today, FOREO is a leading brand in the beauty industry, with a range of high-tech devices loved by tens of millions that cater to different skincare needs.
Functionality, form, and design are FOREO’s pillars of craftsmanship. FOREO devices are made of top-grade materials and use two types of silicone: medical-grade and body-safe silicone.
Medical-grade silicone is soft and flexible while still being durable in both arid and humid climates. It’s also chemically stable, which makes it non-reactive, so it can be in contact with any part of the body without releasing particles.
As well as being long-lasting, medical-grade silicone is waterproof, easy to clean, and works with all skin types. It’s also 10,000 times more hygienic than nylon, non-porous (to prevent bacteria buildup), and free of BPA and phthalates.
Body-safe silicone is also waterproof, flexible, and resistant to extreme conditions. It’s completely harmless in contact with the human body, so it’s safe for all skin types and doesn’t lose its shape or durability over time.
Another BPA and phthalate-free material, body-safe silicone is 35 times more hygienic than nylon, easy to clean, and antifungal to avoid mold and bacteria growth. The silicone bristles gently exfoliate dead skin cells, revealing soft and radiant skin underneath, and glide effortlessly across the skin without pulling, stretching, or being abrasive to preserve natural elasticity.
These ultra-hygienic silicones undergo a specific coating called Silicone Soft Touch, which helps the product last for years by withstanding the harshest chemicals. Throughout the years, FOREO has also upgraded its silicone many times, making it the most advanced yet.
Compared to plastics, which are manufactured through mining crude oil, silicone is made of silica derived from sand, which makes it more environmentally friendly. Silicone is also recyclable and doesn’t break down into micro-plastics.
On top of velvety and safe silicone, FOREO’s devices also have incredible battery life and last a full year on a single charge.
Depending on how they’re applied, hot and cold temperatures can have a therapeutic effect on your skincare routine. Gentle heat softens the skin and prepares it for the deep absorption of active ingredients, while cold temperatures soothe inflammation and rejuvenate the skin.
The results of Thermo-therapy and Cryo-therapy can make significant improvements in addition to the advantages you get from other beauty-related technologies.
Thermo-therapy is the therapeutic application of gentle heat to the skin. It creates a sense of well-being and relaxation by relaxing and soothing tension while increasing blood flow in the skin to aid oxygen and nutrients more efficiently through blood vessels. This process is essential for the regrowth of damaged tissue, the stimulation of fibroblasts, and lymphatic drainage.
The gentle heat of thermos-therapy boosts radiance and loosens sebum on the skin’s surface. It also softens the skin and prepares it to absorb active ingredients deeper.
Skincare cryo-therapy uses intense cold to heal and rejuvenate by causing the blood vessels to contract and tighten. When the skin returns to normal, the blood vessels dilate back quickly, driving circulation. Studies have confirmed that this non-invasive facial treatment stimulates collagen production to improve skin elasticity.
Cold temperatures also soothe inflammation, reduce unwanted puffiness, and minimize redness. Cryo-therapy also plumps the skin while tightening the pores for a youthful, lifted complexion.
FOREO strives to reinvent beauty with research, science, safety, and cutting-edge technology. Over the years, the brand made several unique breakthroughs to save time with efficient skincare while maintaining a simple and enjoyable experience.
The signature massage technology featured in every FOREO skincare device, gentle T-Sonic pulsations are a low-frequency massage that relaxes facial and neck muscle tension points and improves blood flow. The “T” stands for transdermal, as the pulses travel through the outer layers of the skin.
T-Sonic pulsations help active ingredients in skincare to penetrate the outer layer of the skin to penetrate deeper without clogging the pores. They also help smooth fine lines, reduce puffiness and dark circles, and boost radiance for a youthful look.
Microcurrents—low-voltage currents—stimulate 69 muscles in the face and neck to contour and lift the skin and muscles. Like a natural, non-invasive facelift, microcurrent treatments improve elasticity, collagen production, and skin cell turnover.
Microcurrent devices have been in the beauty industry for over a decade, though 1748 was the first documented account of microcurrent technology being used by Swiss professor Jean Jallabert, who used a series of electric shocks to regenerate muscles in the paralyzed arm of a locksmith. Today, at-home devices help tighten and firm lines, wrinkles, and sagging skin while boosting blood circulation, promoting lymphatic drainage, and restoring a more youthful appearance.
FOREO developed is Anti-Shock System to adjust the current treatment according to your skin’s conductivity levels. Using ultra-smart sensors to scan and measure your skin’s resistance to electricity at a rate of 100x per second, it controls the currents for a safe and comfortable treatment with enhanced results.
LED Light Therapy
Originally developed by NASA for plant growth experiments on shuttle missions, LED light therapy is widely used by aestheticians for acne and to help regenerate skin from signs of aging. Unlike other types of light therapy, LED lights do not contain ultraviolet rays, and therefore are safe for regular use.
LED colors vary in wavelength to penetrate the skin at various depths for different effects.
Red LEDs stimulate the production of collagen and elastin to firm and lift skin. They also diminish fine lines, wrinkles, and other signs of aging. Orange LEDs ease sun damage and revitalize skin for a natural, healthy glow.
Yellow LEDs soothe sunburn, soften rosacea, combat swelling, and improve the overall skin tone. Green LEDs even out skin tone, brighten dull complexions, and soften age spots while helping with dark circles and other discoloration. Blue LEDs minimize imperfections, destroy P. acne bacteria to stop breakouts, and mitigate inflamed acne and lesions.
Purple LEDs are a combination of red and blue light that helps eliminate toxins, boost radiance, and pacify inflammation. White LEDs reach deeper into the skin than any other color to tighten the skin, reduce puffiness, and activate natural renewal. Cyan LEDs are an anti-inflammatory light that calms stressed-out skin to promote healing, block pain, and reduce the size of swollen capillaries.
Another reason why FOREO is popular among beauty enthusiasts is its commitment to sustainability. FOREO is a carbon-neutral company, and they use sustainable materials in their products, such as the silicone and long-lasting batteries mentioned before. As the devices last for years and don’t have to be charged often, they save electricity and support the brand’s high quality, less waste policy.
With 20 offices across six continents, FOREO still boats a 71% female workforce. The factories also use environmentally friendly solar power systems, and 99% of the factory suppliers work locally.
FOREO doesn’t test its products on animals, making it a cruelty-free brand, and none of the devices need replacement parts. They also offer a recycling program for their products, encouraging customers to send back their used devices for proper recycling.
Single-use wipes, on top of some containing irritating ingredients, result in a huge amount of waste every year; an estimated 20 million pounds a day. In 2018, more than 5,000 wet wipes were found on the banks in a single area of the River Thames in London. They also usually come in non-recyclable packaging, which contributed to the 14.5 million tons of plastic containers and packaging waste generated in the same year.
On the other hand, FOREO’s LUNA facial cleansers require zero replacement brush heads and are built to last, drastically reducing that amount of waste.
Additionally, one billion toothbrushes are thrown away every year with 50 million pounded added to landfills. They’re also made with non-renewable polypropylene plastic and nylon. FOREO’s eco-friendly ISSA toothbrush needs one replacement head once a year, and it’s made of non-toxic, non-fossil fuel-derived silicone.
On top of this, FOREO has also participated in several environmental and social campaigns, such as the “Save the Sea” campaign, “All colors of love” campaign, Earth Day campaigns, partnership with the Living Beyond Breast Cancer organization, partnership with Save Children with Autism Uganda, “Buy Back to Give Back” initiative, and more. The brand has also earned hundreds of awards from Elle, Beauty Insider, Cosmo, Bazaar, Marie Claire, and dozens of other beauty, design, and innovation brands.
Skip the spa and transform your routine with FOREO’s six-minute at-home ritual.
Start with a great cleanse by getting rid of 99.5% of impurities with LUNA, indulge in a two-minute spa facial with UFO, lift your skin and minimize fine lines with BEAR, then finish the session by depuffing and taking care of dark circles under the eyes with IRIS.
Let’s break down each FOREO device and why you should incorporate them into your skincare.
FOREO’s LUNA, named after the same silicone as the soles of Neil Armstrong’s boots, was the world’s first ultra-hygienic silicone facial cleansing massager. It massages the face, cleanses the pores, and prevents breakouts.
The 8,000 T-Sonic pulsations a minute cleanse deeper and better than washing by hand, and the “Lotus effect”—named after the same feature that keeps lotus leaves clean amid all the swampy mud—helps it stay clean thanks to a specific pattern of microscopic bristles that makes it impossible for dirt or grime to stick and transfer to your skin.
In clinical trials, the LUNA removed 99.5% of dirt and oil and 98.5% of makeup residue. In a 28-day trial, 50 consumer participants also reported 100% more radiant refreshed, and better-feeling skin; 98% smoother, softer, brighter, and healthier-looking skin, plus a better absorption of skincare products; 94% more toned skin; 88% more supple skin; and 85% reduced signs of rosacea.
LUNA 3 by Skin Type
A 2-in-1 cleansing and firming device, LUNA 3 is perfectly tailored to your skin. It’s the most gentle and hygienic facial cleansing device ever, and when flipped over, it transforms into a firming massage device that pushes active ingredients from your skincare deep into your skin.
There is the LUNA 3 For Combination Skin, LUNA 3 For Sensitive Skin, and LUNA 3 For Normal Skin. The main difference between them is the bristles: The LUNA 3 for Sensitive skin has the softest and most gentle, non-irritating bristles, the LUNA 3 for Normal skin has a small area covered in thicker bristles at the top of the device to help clean out small pores and areas that are a bit more oily, and the LUNA 3 for Combination skin has thicker bristles to help with cleaning larger pores.
LUNA Mini 2
A travel-friendly facial cleansing device, LUNA mini 2 is ultra-soft, hygienic, and suitable for all skin types. It features a compact three-zone brush head and has eight adjustable intensities.
LUNA Mini 3
The most hygienic, travel-friendly facial cleansing brush that gently exfoliates dead skin cells, LUNA mini 3 has 12 adjustable intensities and a dual cleansing surface with thinner and thicker touchpoints. The 30 seconds Glow Boost mode reveals a healthy, radiant complexion in no time, plus it’s lightweight, ergonomic, and compact for easy travel.
Compared to LUNA mini 2, LUNA mini 3 has a stronger battery, more levels of intensity, personalized routines, longer and softer touchpoints, the Glow Boost mode, and the ‘Find my LUNA’ feature in the app, so it never gets misplaced.
A travel-friendly, ultra-hygienic, silicone cleansing brush, LUNA fofo measures skin moisture index with 24k gold-plated skin sensors to analyze skin diagnostics and reveal your skin’s true age and type.
Similar to the LUNA Play Plus, LUNA fofo is Bluetooth connected, allowing your skin data to sync directly to the FOREO app. It analyzes the skin condition and moisture level in each zone of the face, then the app creates and syncs a customized skin profile and cleansing routine.
LED Light Therapy
Get five different spa facials in UFO’s intensive 2-min mask treatment for visible, lasting, and spa-worthy results from the comfort of home. As the world’s first-ever smart facial treatment device, UFO works with all skin tones, types, and ages and targets target specific skin conditions while boosting radiance.
UFO devices have full-spectrum LED lights, meaning there is a multitude of colors that are combined in different ways to optimize your treatments. UFO channels T-Sonic pulsations to temporarily dilate the pores and help push active ingredients deeper into the skin for long-lasting results, all without clogging the pores.
In clinical trials, the UFO increased skin moisture levels by 126% in 90 seconds, kept the skin continuously moisturized for up to six hours after application, significantly reduced the appearance of wrinkles in seven days, and was more effective than a sheet mask alone in just 90 seconds. In a 28-day trial, 32 consumer participants also reported nourished, softened, hydrated, and more supple skin with less visible pores; a firmer, revitalized, and more refined complexion; an improvement in the skin’s tone, texture, and overall appearance; and visible results after the first use.
UFO targets specific skin conditions and boosts its radiance. This Swedish device combines potent Korean-inspired skincare formulas with warming, cooling, T-Sonic pulsations, and LED lights to infuse the essence deep below the skin’s surface.
UFO 2 is a five-in-one spa facial: it’s a mask, LED light, massager, and heating and cooling device, all in one with the combination of science-backed Thermo-therapy, Cryo-therapy, LED light therapy, and T-Sonic massage. You can also use specially designed UFO-activated masks or FOREO sheet masks to enjoy pre-programmed routines via the FOREO app.
The thermos-therapy pushes mask ingredients deep into the skin, the cryo-therapy depuffs, firms skin, and shrinks the look of pores, the T-Sonic massage relaxes muscle tension and boosts radiance, and the full-spectrum LED light helps skin look visibly revitalized.
Compared to the first UFO, UFO 2 is five times faster and features temperature control.
UFO Mini 2
The perfect travel-sized version of the UFO 2, UFO mini 2 leaves the skin deeply moisturized and refined. With heating, LED light, massage, and specially designed UFO™ activated masks or FOREO sheet masks, UFO mini 2 pushes active ingredients deep into the skin while significantly reducing the appearance of wrinkles and creating a more even skin tone.
Coconut Oil Mask
The Coconut Oil UFO Activated Mask hydrates the skin with natural coconut oil and coconut water. This ultra-rich formula pairs with any UFO device for a deeply nurturing facial treatment that leaves skin dewy and soft.
While being superior to other devices in terms of strength, BEAR also delivers current faster than competing devices, making the treatment quicker; just two minutes long. It’s quick, safe, and easy to manage.
BEAR combines microcurrent and T-Sonic pulsations to tighten and firm your skin for a youthful, contoured complexion. The pulsations enhance product absorption while also gently massaging your face to boost your skin’s radiance.
As the popularity of “at-home” devices has risen, strict guidelines have been put in place to make sure people can use powerful technologies, such as microcurrent, safely by themselves. BEAR is clinically proven to be the strongest most effective microcurrent facial device available. In clinical trials, it significantly improved deep wrinkles and fine lines as well as skin firmness and elasticity in one week.
In a 30-day trial, 40 consumer participants also reported 98% healthier, brighter, smoother, and more energized skin that’s more plump, nourished, and supple with less visible pores; 95% lifted cheekbones and younger-looking skin; 93% less puffiness and sagging, fewer crow’s feet and fine lines around eyes, and improved muscle tone; and 90% improvement in skin pigmentation and visible results in one week.
BEAR is the world’s first FDA-cleared medical microcurrent device with Anti-Shock System. It visibly improves signs of aging by gently energizing and firming the 69 muscles in your face and neck for noticeable results, such as lifted cheekbones and skin that looks brighter, plus more plump, nourished, and supple.
Designed for younger skin to help target initial signs of aging and prevent more mature signs of aging, BEAR uses 10 microcurrent levels and lasts for 90 treatments per USB charge. Like all microcurrent devices, BEAR must be used with a conductive serum/gel.
The travel-friendly version of BEAR, BEAR mini still helps to prevent signs of aging by gently exercising the face and neck muscles to visibly smooth fine lines. It features six microcurrent levels, but also still lasts for 90 treatments per USB charge.
A blue light-based treatment, ESPADA is an FDA-cleared device that treats and heals acne-prone skin during and before a breakout. It’s a pain-free and effective LED light treatment that also uses utilizes T-Sonic pulsations to stimulate blood microcirculation for skin renewal. The pulsations begin when the device is placed on the skin and gradually increase in speed to gently clear acne blemishes, doubling the power of the treatment.
In clinical trials, ESPADA was proven to treat and heal acne-prone skin, increase skin smoothness, and significantly reduce redness, pore size, blackheads, micro cysts, papules, inflammatory lesions, and retentional lesions. In a 28-day trial, 20 consumer participants also reported visible results after the first use with 100% clearer skin, 95% no irritation, 90% healthier-looking skin, 85% smoother and less shiny skin with fewer blemishes, 80% more purified-looking skin without dryness, and 80% decrease in breakouts and pimples.
With a shape inspired by bamboo trees—whose material is known for its lightness yet strength—ESPADA uses a patented internal design that fitted two lights where the layout barely allowed one of them. The outside uses medical-grade silicone, and it has up to 50 uses per USB charge.
ESPADA helps reduce blemishes and inflammation while regulating sebum to prevent future breakouts. As a non-invasive and pain-free targeted acne treatment, ESPADA fights pimples, blemishes, inflammation, dark spots, and clogged pores.
This device also uses red light to help target acne, as well as a blue LED and T-Sonic pulsations to destroy acne-causing bacteria deep in the skin.
Easily depuff, brighten, and revive the eye area with IRIS, the rejuvenating eye massager. Inspired by ancient finger-tapping lymphatic drainage techniques, Iris uses alternating T-Sonic massage pulsations to replicate the feeling of an Asian fingertip-tapping eye massage.
IRIS is an ophthalmologist-approved, safe, and effective treatment that diminishes the first signs of aging. This eye massager removes wrinkles, puffiness, dark circles, and under-eye bags.
In clinical trials, IRIS was shown to firm the skin under the eyes, brighten the eye contour, and reduce crow’s feet and fine lines. It also increased the absorption of eye serums by 84% compared to manual application and was three-and-a-half times more effective at reducing under-eye bags, 70% more effective at reducing dark circles, and 80% more effective at smoothing eye contours than a manual eye massage.
In a 28-day trial, 20 consumer participants also reported a more refreshed and elastic eye contour that was smoother, softer, and brighter. IRIS also improved the skin texture around the eyes, erased signs of fatigue, and minimized crow’s feet and wrinkles.
With eight intensities of delicate pulsations, IRIS gives a customizable eye treatment with more effective results compared to manually massaging the eye. Made of ultra-hygienic, velvety soft, hypoallergenic silicone, IRIS creates a more youthful-looking eye area by reducing the appearance of lines, bags, and dark circles.
By gently massaging and soothing the eye contour, the eyes look more awake and lively with smoother, firmer skin. IRIS also helps eye creams and serums absorb better into the skin.
After 70 years with a stagnant toothbrush design, FOREO created the first ever silicone sonic toothbrush – ISSA. A 4-in-1 oral care experience, ISSA cleans your teeth, gums, cheeks, and tongue.
After an hour of charging, this toothbrush lasts for a while year without running out of battery. It incorporates ultra-hygienic medical-grade silicone and PBT polymer into its unique hybrid brush head for a soft gum massage and gentle brushing experience.
In clinical trials, ISSA improved the state of oral hygiene by 160% with the Sensitive Brush Head and 140% with the Hybrid Brush Head. The Sensitive Brush Head improved gingival state by 160%, both brush heads removed 30% more plaque than a manual toothbrush, and the silicone bristles are 10,000x more hygienic than traditional nylon bristles (based on total aerobic bacteria count and growth of mold and yeast).
In a 28-day trial, 100% of 20 consumer participants also reported ISSA’s bristles fully covered their teeth and gums, and it was vigorous yet non-abrasive on tooth enamel, gentle and non-irritating on gums, and effective at removing gingivitis and plaque. 100% also saw healthier-looking gums, whiter and brighter-looking teeth, and a fresher-feeling mouth for a satisfactory cleaning performance. 95% reported smoother and more polished teeth and an overall oral hygiene improvement.
Thanks to its Sonic Pulse technology—with up to 11,000 high-intensity pulsations per minute—ISSA breaks up plaque and tartar buildup in the most efficient way. This super-gentle electric toothbrush features 16 adjustable speeds, a flexible head (so you can easily access every nook and cranny), and a brush on the back of the head for tongue cleaning. It’s also waterproof, lightweight, and ergonomic, making it comfortable to hold.
For questions, concerns, or article ideas, feel free to reach out to our eCosmetics Beauty Editor directly at [email protected]