For more than 50 years, Natural Beauty has seamlessly blended Taiwanese beauty traditions with modern innovation, creating a harmonious celebration of nature and science. Emphasizing care and nourishment over unattainable instant beauty, Natural Beauty offers skincare solutions that revitalize the complexion and promote healthy, gorgeous skin.
Origins of Natural Beauty
In 1972, Dr. Tsai Yan-ping founded Natural Beauty with a dedication to beauty and health. The skincare empire was developed through self-study of biochemistry and skin care needs, which lead to a network of beauty schools and spas across Taiwan and China that provide education and employment for thousands of women.
There was no one in Taiwan from whom Tsai could learn more about the beauty industry, so she researched as much as possible and traveled to beauty schools in the United States, Britain, and Japan to learn all she could about skincare. Tsai was then the first beautician in Taiwan to dispense advice—through newspaper columns and appearances on radio and television—on skincare and makeup techniques.
Natural Beauty is now a leading brand in Taiwan with products sold around the globe with all-natural ingredients developed with advanced biotechnology.
Driven by a commitment to harness the power of biotechnology, Natural Beauty collaborates with international bio-medical research teams to extract the natural essence of plants using advanced techniques. By unlocking the secrets of women’s skin, the brand develops professional beauty products that promote holistic well-being and nurture the skin from within.
What is Taiwanese Beauty?
Taiwanese Beauty strongly focuses on using ingredients found locally on the island and those frequently used in Traditional Chinese Medicine, along with expert formulas and science-backed results. Many Taiwanese skincare products focus on hydration, anti-aging, and brightening with light and airy textures to combat Taiwan’s hot and humid weather.
While Taiwanese Beauty shares similarities with Japanese Beauty (J-Beauty) and Korean Beauty (K-Beauty), each maintains distinct characteristics, philosophies, and routines.
K-Beauty focuses on a 10-step routine with an emphasis on double cleansing, pH balancing, and layers of hydration. K-Beauty products are known for their diverse textures for sensory experiences and colorful, fun packaging, quickly adapting to the latest trends.
J-Beauty has been around the longest and is the most like Taiwanese Beauty. It’s rooted in years of research with time-tested ingredients and a minimalist approach of “less is more.” The typical Japanese routine focuses on cleansing, polishing, and moisturizing the skin.
Taiwanese Beauty, or T-Beauty, leans on a simple skincare ritual consisting of four fundamental steps: Cleanse, Tone, Moisturize, and use a Sheet Mask. While not exclusive to T-Beauty, Taiwanese sheet masks are renowned for their silk-based formulas, ensuring a better fit and more even distribution of serum across the face. The T-beauty philosophy is all about the basics while ensuring each step is effective and nourishing for noticeable results.
Why Natural Beauty?
Since its inception, Natural Beauty has experienced remarkable growth, cementing its position as a global beauty leader. The brand has garnered more than 40 prestigious international and domestic awards and hundreds of honors, showcasing its unwavering commitment to excellence and innovation.
With a strong presence in Taiwan and expanding globally, Natural Beauty has earned recognition as the seventh-ranked beauty care brand worldwide. Its professional skincare line surpasses industry standards, offering customized solutions for various skin concerns. Witnessed by scientific research, customer testimonials, and a multitude of accolades, Natural Beauty has become a beloved choice for women seeking effective and transformative skincare solutions.
The brand uses advanced extraction technology to procure natural plant essence essential to maximize the effect of premium ingredients and nourish the delicate tissues of the skin. Through scientific skin detection and monitoring—plus contemporary leading biotechnology from the top international research institutions—Natural Beauty gained in-depth insights to understand the inner transformation of the skin.
This delicate union of nature and science gives birth to professional beauty products that not only nourish your skin but promote holistic well-being from within, unlocking your skin’s inner radiance.
The brand operates professional laboratories for its skincare science specializing in four primary functions: fermentation extraction, stem cell biology, skin analysis, and stability testing. Notably, in 2008 and 2012, Natural Beauty successfully secured US patents for its stem cell-related technology.
By 2022, more than 1,500 professional SPA beauty centers around the world used Natural Beauty products, including exclusive beauty SPA centers in Greater China and Malaysia. The brand boasts more than 30 patented raw materials, dozens of patented technologies, and more than 1,000 recipes.
Notably, Taiwan became the first country in Asia to ban animal testing in September 2016. Taiwanese brands are now required by law to be cruelty-free, and many products feature natural botanical ingredients, making them predominantly vegan-friendly. However, some products may still include ingredients like honey or snail extract.
Natural Beauty To Try
Thanks to a diverse range of skincare solutions, Natural Beauty caters to specific skin concerns and delivers targeted results. The NB-1 series, for example, uses Harvard NB Biotechnology SCT technology and aims to restore youth through intense skin penetration, revitalization, and hydration, plus firming and anti-aging ingredients.
The BIO-UP series also refreshes the complexion for a more youthful appearance with the power of bioactive ingredients.
It’s difficult to decide exactly which products to feature from this diverse skincare brand, but there are a couple to highlight from several different lines.
The BIO UP a-GG Golden Yeast Radiance Firming Serum is rich in peptides, minerals, vitamins, and amino acids to soothe, nourish, and hydrate the skin. It has a refreshing and non-sticky texture that absorbs quickly, deeply repairs and strengthens the skin’s barrier, minimizes the appearance of wrinkles, and creates a smooth, dewy, and youthful complexion.
The BIO UP a-GG Skin Activating Golden Yeast Liposome Mask is a three-in-one moisturizing, brightening, and elasticity-improving treatment. While minimizing lines and infusing hydration, this sheet mask also restores youthfulness and evens yellow or dull tones for a radiant look.
The a Arbutin & Vitamin C Brightening Ampoule set brightens and evens the skin’s tone with oxidization-resisting, easy-absorbing, UV-resisting micronized vitamin C. Enhanced with rejuvenating and discomfort-relieving vitamin C glucoside and water-retaining hyaluronic acid, these ampoules repair, soften, and hydrate the skin.
The brightening and anti-aging a Arbutin Brightening Water Sleeping Mask features a jelly-like texture that delivers moisture and nutrients to the skin in an instant and overnight. It brightens and evens the skin’s tone, relieves damage and dehydration, and creates a softer, dewier, firmer, more radiant, and translucent complexion by morning.
Part of the Hydrating Radiant Series, Natural Beauty’s Aromatic Cleaning Balm effectively removes makeup and impurities with its bidirectional microemulsion technology. It’s a triple threat with makeup removing, skin cleansing, and oil massaging with a gentle and irritation-free formula.
The Hydrating Radiant Eye Concentrate adds moisture around the delicate eye area while brightening, nourishing, and soothing the skin. As the formula improves firmness, boosts elasticity, and brightens dark spots, it creates a radiant, healthy, and youthful eye contour.
Another serum that works overtime is the Centella Revitalizing Supreme Essence, which repairs the skin structure and tightens it for a youthful appearance. Centella extract protects and minimizes UV damage while Oligopeptide-1 repairs, hyaluronic acid and alga hyaluronic acid retain moisture, and ceramide balances and strengthens the skin.
Finally, from the NB-1 Peptide Elastin Series, the award-winning NB-1 Multi Performance Elastin Energy Crème tightens, firms, and lifts the skin with a similar effect as plastic surgery. It delivers ingredients to the skin’s surface and penetrates deep for an incredible anti-aging effect.
For questions, concerns, or article ideas, feel free to reach out to our eCosmetics Beauty Editor directly at beauty@ecosmetics.com
