Natasha Denona is a high-end luxury makeup line beloved by YouTubers and professional makeup artists alike. Known for its high-impact eyeshadow palettes that blend like butter, flatter all skin tones, and offer long-lasting wear, the brand has become a staple in the beauty industry. As an award-winning makeup artist herself, Natasha Denona was inspired to create her own makeup line to help others easily replicate her signature looks, typically featuring smoky eyes, glowing skin, and nude lips. While her eyeshadow palettes are some of her most well-known products, the brand offers a full range of makeup with luxurious formulas, unique colors, and foolproof application.
Natasha Denona was born in Croatia and raised in Germany. She inherited a love for art and science from her mother, a technical illustrator and chemist. Her first experience with makeup artistry was backstage as a young dance student, where she discovered her natural ability to create advanced stage looks for herself and other dancers.
Over time, Denona began working professionally as a dancer and model but soon became sought after for her makeup artistry. Her unique, perfectionist approach to makeup caught the attention of the fashion and beauty industry, which helped launch her career.
With over 25 years of experience, Denona has become one of the most respected makeup artists in the business, working with clients like Bar Refaeli and Gal Gadot. She has created looks for numerous beauty campaigns and magazine covers worldwide and even founded the Natasha Denona Makeup Academy to support aspiring makeup artists.
Denona was motivated to start her makeup line out of necessity. Frustrated by the lack of eyeshadows that met her standards for texture, blendability, and color payoff, she decided to create her own in 2016. Her resulting formula offers soft, intensely pigmented shadows that are easy to blend and perform at a professional level.
Each shade in her eyeshadow line is personally formulated by Denona. Since different pigments react uniquely, she adjusts each one from a common base to achieve consistent color payoff and ease of use. Her goal was to create super-pigmented, professional-grade shadows that anyone could use effortlessly—and she succeeded. Her shadows are exceptionally soft, with vibrant colors that apply evenly and smoothly, even with a fingertip.
Natasha Denona uses high-quality ingredients in her eyeshadows, including crushed chroma crystals, luxurious pearls, and hydrating emollients. The high-quality talc used in her formulas enhances pigment movement, reducing creasing or fallout for a smooth application.
All Natasha Denona eyeshadows are known for their longevity, blendability, and smooth, moisturizing texture. They are water-resistant and easy to apply without fading, creasing, or fallout. Her palettes are color-coordinated with distinct color stories, allowing wearers to create various looks from everyday neutral nudes to bold, metallic styles.
The cost of Natasha Denona’s eyeshadow palettes can be a consideration due to their luxury price point. They are manufactured in Italy, which contributes to the high price, and feature a larger shade count and pan size than many competitors. With more product in each palette, her products are designed to last longer, making them more economical over time.
Palette Pleasers
Glam Eyeshadow Palette
The Glam Eyeshadow Palette is Natasha Denona’s bestselling palette. It offers 15 cool, neutral shades with matte, chroma crystal, and metallic finishes, perfect for both day and evening looks. Its magnetic pans allow users to customize the layout for a personalized touch.
Mini Glam Eyeshadow Palette
The Mini Glam Eyeshadow Palette includes five essential neutral shades in golden, brown, and taupe tones, featuring matte and shimmering metallic finishes suitable for all skin tones. The sleek compact is the perfect size for travel and on-the-go glam.
My Dream Eyeshadow Palette
My Dream Eyeshadow Palette is a collection of 15 of Natasha Denona’s favorite eyeshadows inspired by cherished aspects of her life. With tones ranging from cool burgundy and brown to soft coral, it includes various textures like pressed powder, cream-to-powder, metallic, duo-chrome, satin, multi-chrome, and high-shine metallic.
My Mini Dream Eyeshadow Palette
My Mini Dream Eyeshadow Palette includes Denona’s favorite shade, “Nurture,” along with four complementary taupe tones in shades from neutral nude to deep burgundy brown. The shades are versatile for everyday mattes or glamorous night looks, with three mattes and two high-shine metallics encased in a hand-painted portable compact.
Bronze Eyeshadow Palette
The Bronze Eyeshadow Palette will have your eyes shimmering like a goddess this summer with the 15 ultra-wearable shades in this neutral and warm toned color story. This best-selling palette offers shadows in warm coppers and foiled bronzes to burnt umbers and rich neutral champagnes that naturally glisten in sunshine or dramatically strobe by moonlight. With finishes ranging from classic mattes, metallics and richly packed foils, this is a must-have addition to your summertime makeup arsenal.
Mini Bronze Eyeshadow Palette
The Mini Bronze Eyeshadow Palette inspired by the Bronze Palette above, is the perfect travel companion for complete eye looks on its own or paired as an extension of the full-size version for even more limitless color options. The rich, sophisticated color story makes this compact palette perfect for both summer and fall looks. Finishes include four creamy mattes and one metallic which can be used as a topper or alone.
I Need A Nude Eyeshadow Palette
The I Need A Nude Eyeshadow Palette features 15 flattering nude shades in a cool-toned color story. From dusty rose to icy pink, sparkling champagne to coffee brown, these shades will elevate both your everyday elegance and dramatic special occasion eye looks to the next level. The universally flattering combination of timeless nude hues makes this palette perfect for bridal glam. This 15-pan palette includes 7 soft matte, 3 sparkling foiled, 2 high shine metallic and 3 new wet effect formula with sparkling and glossy finishes.
Mini Nude Eyeshadow Palette
The Mini Nude Eyeshadow Palette is one of Natasha Denona’s most popular mini palettes that feature 5 sophisticated all-neutral shades that work on all skin tones. Makes a great everyday palette with the option to punch up the glam for a night out. Includes two creamy matte, two high shine metallic and one duo chrome finishes.
Yucca Eyeshadow Palette
The Yucca Eyeshadow Palette is a makeup lover’s dream palette with 15 rich, bold shades from dark jungle greens to shimmering sunny goldens, warm yellows and mustard browns. The harmonious combination of earthy hues makes them ideal for both summer and fall depending on how you wear them. Create everything from understated daily looks to over-the-top statement eyes with finishes in classic mattes, cream powders, metallics and sparkling foiled.
Beyond the Shadows
HY-GEN Primer Serum
HY-GEN Primer Serum is a hybrid skin smoothing and plumping primer with the hydrating and anti-aging benefits of skincare. The lightweight, universal translucent formula has a subtle luminous finish that suits all skin types. Nutrient-rich active ingredients control excess oil production to reduce shine while reinforcing the skin barrier function. Hyaluronic acid, natural moisturizing sugars and powerful humectants flood skin with hydration that lasts up to 72 hours and help improve its retention over time. Provides smoothing, blurring and illuminating effects for flawless makeup application. When used regularly, Mediterranean micro-algae and anti-aging peptides reduce fine lines, hyperpigmentation and signs of fatigue for a more youthful, luminous complexion.
HY-GLAM Concealer
HY-GLAM Concealer is a lightweight, long-lasting creaseless concealer with a medium buildable coverage and a natural finish. Bio-mimetic pigments and texture-perfecting microspheres provide flawless, airbrushed results with a flexible wear for up to 19 hours. High-tech active ingredients brighten dark circles, reduce puffiness and blur fine lines over time. The innovative applicator wand has a hollow reservoir designed to grip the ideal amount of product. Use the flat sides for fuller coverage on larger areas and the pointed tip to spot check. Available in a whopping 50 shades to match all skin tones.
My Dream Cheek Trio
My Dream Cheek Trio consists of a blush and two highlighters that allow anyone to replicate Natasha’s iconic glow layering technique in three easy steps. Specifically designed to be universally flattering on all skin tones with one stroke flexible coverage that delivers a radiant glow. Start by applying the Cream Blush (shade Natasha, a dusty neutral pink) in circular motions to the apples of the cheeks and blending up and out to the highest point of the ear. Next, apply the Glow Cream Base (universal neutral nude) to the high points of the cheeks. For added multidimensional brilliance, layer the Dream Glow Highlighter (universal neutral champagne) over the Glow Cream Base. Also available in Berry Pop with a matt cranberry Cream Blush, coral red with golden nude glow Cream Base and icy pink champagne Dream Glow.
Macro Tech Eye Crayon
The Macro Tech Eye Crayon is a highly pigmented, creamy eyeliner in crayon form that stays smudge-free and transfer-proof for 24 hours. A unique blend of wax provides a firm, creamy texture that glides onto lids in one stroke without skipping and quickly sets to budge-free, long-wear adhesion. Hold crayon upright to create thin, clean lines or at an angle with slightly more pressure for thicker, bolder lines. Safe and long-wearing on waterlines. Available in Black, Brown and Willow.
I Need A Nude Lip Crayon
I Need A Nude Lip Crayon is ND’s best-selling lip pencil that is designed to perfectly match her I Need A Nude Lipsticks to mimic her signature, muted nude lip looks. The lightweight, waterproof, creamy matte formula glides on smoothly and effortlessly, remains flexible and won’t fade, smudge or transfer. Hydrating ester oils provide moisture for comfortable all-day wear. Available in 16 neutral shades from pinks and roses to beiges, mauves and browns to match any skin tone.
My Dream Lipstick
My Dream Lipstick is a combination of the shade Natasha (mauve pink nude) from the best-selling I Need A Nude Lipsticks and the ultra-hydrating formula of the I Need A Rose Lipsticks all in one brand new, must-have product. Lightweight with full-coverage color that delivers a glistening, luminous modern finish. Enzyme-rich papaya extracts provide antioxidant benefits while aloe vera hydrates for a comfortable, flexible, all- day wear.
I Need A Rose Lip Gloss
I Need A Rose Lip Gloss is a gel-based lip gloss with the healing hydration of a balm that delivers a subtle rosy pigment and glass-like shine for fuller, younger looking lips. The new gel-based formula glides on smooth and even, wears comfortably for hours and is flexible but never sticky or tacky. Infused with nourishing botanical oils to soothe, soften and smooth lips. Available in three shades, Peony (rosy pink), Daphne (mauve pink) and Calla (rosy brown).
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