We don’t use our hands to eat out of jars of jelly or salsa, and we shouldn’t use our fingers to dig into jars of skincare, either.
And how often do those skincare products stick around past their prime in the bottom of bags, back of cabinets, or because the “value size” of your favorite eye cream seemed like a good idea at the time (the eyes are only so big; how did you think you would get through even half before the expiration date?)?
The more hygienic, cost-effective, potent, and eco-friendly solution to your skincare routine is finally here with LightWater.
Reinventing the Industry
Soo-Young Kang, Ph.D. worked in the beauty industry for two decades, trained in medical research, and eventually went into beauty product development.
After looking through her cosmetics bag and realizing some products were still half full but years out of date, Dr. Soo-Young “started LightWater to create skincare that’s as fresh as possible so it brings true benefits to its users.”
She wanted to find a way to remove the skin-stressing preservatives and other ingredients that keep products shelf-stable and safe for use, while also preventing the actives within skincare products from breaking down and losing effectiveness.
With world-class skin experts R. Rox Anderson, MD—the father of the aesthetics industry and foremost expert in dermatology—and Fernanda H. Sakamoto, MD, PhD—renowned innovator, researcher, and acne expert—Soo-Young created a way to deliver fresh, nutrient-dense skincare inspired by healthy, whole foods.
“Our formulas are designed to feed skin with 100% fresh and pure active ingredients,” Dr. Soo-Young, CEO and Founder of LightWater.
This team of skin experts and bio-scientists launched a small startup with a big mission: Creating the first and only truly fresh and pure skincare. It’s as effective and as gentle as possible and stimulates and supports the skin’s natural processes for better aging.
Formulated For All
Studies have shown that skincare actives degrade in efficacy by half in as little as three months. Yet, typical skincare products are produced in large batches, preserved to last at least three years, and sent to a manufacturing plant, distributor, and retail shelf before your home.
LightWater‘s model is entirely different.
Each batch is made and delivered to you fresh, without preservatives or concerning ingredients intended to make products last longer but damage the skin’s microbiome. LightWater believes in delivering the most efficacious and purest skincare available.
While it may be different from how people have become accustomed to purchasing and consuming skincare, LightWater is confident in the benefits of this fresh approach.
As clean, gentle, and hygienic products, they are hypoallergenic, non-comedogenic, pH friendly, and ideal for all ages, genders, and skin types, including super-sensitive and extra-dry skin. Pure, 100% clinically proven actives nourish and strengthen the skin. They also improve the health and appearance of the complexion from the outside to deep within.
Why Single Doses?
Skincare that’s as fresh as whole foods is not only kinder to the skin but more effective. Unlike bottled or jarred moisturizers—exposed to air, light, and germs for long periods of time and contaminated by your fingers multiple times—LightWater is fresh at every application.
LightWater uses ingredients at peak freshness because each clinically proven ingredient does what it’s supposed to do at its full potential. With freshly made, small batches, every dose contains highly efficacious actives. As a single dose, each is as hygienic as possible; it’s like using a brand-new product every time.
But the single-use packs are more than just convenient and effective; the packaging is sustainable. It uses 35-75% less materials than rigid conventional skincare packaging to hold the same amount of product, and this utilizes fewer resources—such as water and energy—during production and transportation. Oh, and did we mention the packaging is fully recyclable?
Good for the planet, but also good for the pocket: With small batches and high-quality ingredients, LightWater is less expensive—up to 75% per milliliter—than other high-end moisturizers, such as Tatcha or La Mer.
Goodbye double-dip jars, hello fresh, daily doses!
Pure, Healthy, Clean & Sustainable
On top of using less packaging and taking a comprehensive and thoughtful approach to packaging by reducing, reusing, and recycling, LightWater follows several sustainability and responsibility initiatives. The brand’s Clean Act promises the exclusions of several suspicious ingredients, ensuring its formulations are certified microbiome-friendly.
Some exclusions include preservatives, sulfates, silicones, PEGs, phthalates, allergens, and all other known irritants. While they also don’t use any fragrances (synthetic or natural), some ingredients may have a naturally occurring, but pleasant, mild, earthy scent.
All the ingredients are carefully selected and responsibly sourced, and even LightWater’s standard for the water used is higher than the industry’s average. Its suppliers also uphold the brand’s clean standards. The formulas are tested by independent laboratories or organizations for safety, efficacy, and performance, and are dermatologist-approved for all skin types.
LightWater is not only a vegan brand with no animal-derived ingredients, but the products are also cruelty-free and U.S.-made.
Healthy skin is also impacted by healthy habits, nutrition included. Yet 19 million people in the U.S. live in food deserts—areas without easy access to fresh, healthy, and affordable foods. With a shared mission to provide nourishment, LightWater partnered with Daily Table; a nonprofit grocery chain dedicated to providing fresh, tasty, convenient, and nutritious food to communities most in need at prices everyone can afford.
Your Daily Dose
LightWater’s AM and PM formulas work in harmony. They were thoughtfully designed to support different functions and metabolism of the skin throughout the day and night.
The daytime Multivitamin Moisturizer gives protection and hydration against daytime activities, stress, and environmental aggressors. The Replenishing Cream supports rest, renewal, and rejuvenation through the night.
These topical treatments are synergetic, but let’s break down each one:
AM Multivitamin Moisturizer
With a daily dose of vitamins, antioxidants, and moisturizers, the AM Multivitamin Moisturizer transforms the complexion immediately, and increasingly over the following weeks.
In a study conducted by an independent research organization of 150 participants, 94-98% agreed their skin immediately felt hydrated, soft, and nourished. After two weeks, 96% agreed their skin felt nourished and fresh, and 97% agreed their skin also looked and felt healthy.
The AM Multivitamin Moisturizer creates revitalized, healthy complexions that are soft, smooth, radiant, and youthful. But it also works hard to even the skin’s tone and texture, improve its firmness and elasticity, and strengthen its natural barrier.
This morning skincare product also works well under sunscreen or foundation.
PM Replenishing Cream
Rich in replenishing nutrients, super-hydrators, and barrier-strengtheners, the PM Replenishing Cream also left notable impressions on a study conducted by an independent research organization of 150 participants.
For this repairing, renewing cream, 97% agreed their skin instantly felt moisturized while also leaving their skin hydrated and soft. After two weeks, 96% agreed their skin felt healthy, nourished, and fresh, and 95% agreed their skin also looked smooth and rested by morning.
The PM Replenishing Cream creates rejuvenated, healthy complexions that are soft, smooth, and hydrated. But it also works hard to even the skin’s tone and texture, improve its firmness and suppleness, strengthen its natural barrier, and minimize the appearance of fine lines and wrinkles.
This formula also boosts the performance of other skin care products by locking in moisturizing and active ingredients.
Both skincare solutions are safe to use around the eyes. For a soothing, cooling sensation, store the packets in a refrigerator.
The AM Multivitamin Moisturizer‘s four featured ingredients include Pycnogenol, Sodium Hyaluronate, Ceramides, and a Multivitamin Complex.
Pycnogenol is an antioxidant that increases skin elasticity and natural glow by regenerating collagen and hyaluronic acid, protects against photodamage and inflammation, and aids microcirculation for more revitalized skin.
Sodium Hyaluronate is a better skin-penetrating form of Hyaluronic Acid. It attracts and retains moisture and assists in skin repair for softer, more supple skin.
Ceramides are essential in the epidermis to keep signs of premature aging at bay. They retain moisture, shield the skin from environmental aggressors and germs, fortify the skin barrier, and regenerate affected skin.
A blend of vitamins B3, B5, B7, C, and E creates a complex in this formula that diminishes age spots, stimulates collagen, and protects the skin barrier against UV photo and oxidative damage.
The PM Replenishing Cream‘s four featured ingredients are Squalane, Ferulic Acid, Goji Berry Cell Extract, and Omegas 3 and 6.
Squalane is a lipid derived from sugar cane. It increases cell turnover, provides moisture, improves elasticity, reduces the appearance of wrinkles and fine lines, and enhances the skin barrier’s integrity.
The antioxidant Ferulic Acid protects against free radical and UV damage, helps heal and brighten the skin, has anti-inflammatory properties, and minimizes the appearance of lines and wrinkles. The high-potency essential fatty acids Omegas 3 and 6, however, treat dry skin, improve external aggression resistance, create a smoother and healthier complexion, and strengthen the skin and its barrier function.
Goji Berry Cell Extract is a superfood that stimulates cell signaling to regenerate and rejuvenate the skin, tightens the facial contours, boosts collagen and elastin, and improves skin density.
For questions, concerns, or article ideas, feel free to reach out to our eCosmetics Beauty Editor directly at [email protected]